December product updates: driving data excellence with Matia

2024 was a big year for Matia. We scaled our customers, our teams and our technology, which has set the stage for an even more impactful year ahead.

At Matia, we’re committed to redefining how businesses interact with data. To do this, we must make their data infrastructure seamless. Here’s a detailed look at our December product launches and updates across Ingestion and Observability. 

Ingestion: new and enhanced ingestion connectors

Move your data with our 100+ connectors. Here are some new and enhanced connectors that were launched this month:

NetSuite Connector 

Unlock deeper insights into your business operations with our new NetSuite connector. Seamlessly integrate and analyze your financial and operational data for better decision-making.

This connector is part of our enterprise package. 

AppsFlyer Connector

Quickly connect to AppsFlyer to ingest mobile attribution and campaign data, enhancing analytics capabilities.

Google Drive Connector

Easily ingest data stored in Google Drive into your data warehouse or data lake, creating streamlined workflows for file-based processes.

Google Ads Enhancements

Matia now supports custom reports ingestion and the ability to connect multiple Google Ads accounts in a single integration. This enhancement simplifies campaign performance tracking for marketing teams managing large volumes of data.

Observability: more control and visibility

Monitor look-back windows

We’ve introduced a new capability that allows customers to define time windows for custom monitors. This gives teams granular control over the amount of data they’d like to query in each monitor run, making the observability process more efficient.

dbt Core lineage views

Matia now supports lineage views for dbt core transformations. This enhancement enables users to visualize which dbt models are impacted by specific ingestion sources, providing a centralized overview of integration and model statuses.

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